CTZN COSMETICS X SUGAR BABES

We took 25 influencers to experience Sugar Babes live on behalf of our beauty client, CTZN Cosmetics—turning a cultural moment into a content engine. The experience generated hundreds of pieces of organic social content, reaching millions of followers across platforms. Beyond reach, the activation positioned CTZN as a brand that shows up in fun, unexpected, and culturally relevant spaces—driving both brand love and high-impact content at scale, tailored to their millennial target audience.

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HAIR SYRUP STYLING POP UP