To celebrate the launch of Hair Syrup’s Leave-In Conditioner, we created a bold Salon Takeover in London—transforming a working hair salon into a fully branded Hair Syrup experience. The space was wrapped in eye-catching visuals, window stickers and a pop-up smoothie bar, while influencers were invited in for blow-dries and content moments. The activation generated a high volume of organic social content, driving standout awareness and engagement across platforms.